An article in Parks & Recreation Magazine states that, "This study illustrates the overall benefit to supporting your program because corporations need to feel a direct, and sometime indirect, relationship with you. In most areas of the country, swimming does not have the marketability that football, basketball, or many other sports have. As a primarily individual sport, it is hard to sell to a corporate executive the need to support your pool unless they have an immediate relationship with swimming. An economic-impact study says "yes --swimming does bring money into our community, and it does impact our local businesses." To find out how much of an economic impact a quality event may impact your community, contact your chamber of commerce." Swimming struggles greatly with the ability to be identified by supporters. This could be the reason why viewers see commercials for football, baseball, or soccer on a regular basis on TV but it would be a rarity to see anything about swimming. For this reason, it is difficult for swimming teams to get any recognition or support from corporate sponsorships. Because of this swimming does not usually impact the economy on a larger scale, but instead mostly only on the local scale.Moler, Chris , and Brey Wood
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